While it has always provided highly targeted, print advertising solutions in Caxton’s 115 local paper titles, Spark Media has extended its scope to include Caxton’s 58 local news websites as well.
As a result, the company now provides brands with location-targeted print and digital content, at scale, in 120 economically-active communities across South Africa. This effectively positions Spark Media as the leader in this sector, allowing it to ‘own’ the local media advertising space.
The company has adopted the phrase ‘leap into local’ to reflect its new offering and dominance in local media advertising.
To launch this expanded offering to the market, brand owners, marketers and creative agencies were recently invited to a series of ‘leap into local’ trade activations, themed around all things local and lekker.
During the activation, guests were treated to a hilarious brand video starring Themba Robin on a classic safari through the local media landscape.
Known for his humorous take on life in Mzansi, Themba brought his distinctive, clever and quirky narration to the video, which has elicited an overwhelmingly positive response from brands and their agencies… and a lot of laughs too!
The video provides a tangible touchpoint to what makes Spark Media’s advertising solutions different – it’s local, done in a way that only South Africans understand and appreciate.
Our sense of humour is as unique as our local communities, and reaching the heart of those communities can only be achieved through channels that speak their language. Spark Media’s print and digital ad solutions do exactly that.
Click here to see Themba in his trademark khakis and vellies taking the leap into local with Spark Media.
Click here to find out more about Spark Media’s expanded ad solutions spanning print and digital media.
