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#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah

By Louise Marsland 2 days ago

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs

By Thoriso Kolobe 11 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations

By Cara Shepherd 8 Aug 2017

The Gathering 2017 Media Edition.Credit: Ashraf Hendricks, GroundUp.org.za.
How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series

By Louise Marsland 4 Aug 2017

Luke McKend. Credit: Ashraf Hendricks, GroundUp.org.za
Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news

By Louise Marsland 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales

By Charlie Stewart 28 Jul 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy

By Louise Marsland 28 Jul 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered

By Danny Drew 27 Jul 2017

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing

By Louise Marsland 26 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen

By Suzanne van Aswegen 24 Jul 2017

National mobilisation of entrepreneurialism
National mobilisation of entrepreneurialism

A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it?

By Naseem Javed 20 Jul 2017

#StartupStory: Flexpay
#StartupStory: Flexpay

In the #StartupStory spotlight this week is Flexpay: a product created in response to the high demand in the market for purchasing goods via piecemeal payments

By Ilse van den Berg 19 Jun 2017

How BlackRhino is building Kenya's VR industry
How BlackRhino is building Kenya's VR industry

Kenyan startup BlackRhino VR is playing a key role in developing the country's virtual reality industry

By Tom Jackson 8 May 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI

By Dharmesh Nagar 13 Feb 2017

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Here's a free tool for valuing your startup

Nigerian company CompexAfrica has launched a free online business valuation tool for startup owners…

By Tom Jackson 3 Feb 2017

Snapplify rolls out learning projects in SA, Kenya, Uganda
Snapplify rolls out learning projects in SA, Kenya, Uganda

South African startup Snapplify, an aggregator of digital education materials, is rolling out projects in South Africa, Kenya and Uganda, providing learners with a personalised library of content…

By Tom Jackson 30 Jan 2017

African entrepreneurs sought for funding programme
African entrepreneurs sought for funding programme

The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…

By Tom Jackson 24 Jan 2017

Five customer referral mistakes to avoid
Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly

By Charles Mburugu 8 Dec 2016

#AfricaCom: Africa's tech startup funding landscape in numbers
#AfricaCom: Africa's tech startup funding landscape in numbers

Disrupt Africa, an independent news portal with a keen eye on the African tech startup scene, released its first industry funding report

By Lauren Hartzenberg 16 Nov 2016

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20 startups to pitch to investors at Angel Fair Africa

Twenty startups have been selected from nine African countries to pitch in front of investors that include Dave McClure, Tim Draper and Chris Kirubi

By Tom Jackson 7 Nov 2016

Pay as you go solar power
Pay-as-you-go solar power growth in Africa

Solar Freedom Africa is another PAYG energy startup making waves in this critical sector in Africa

By Tom Jackson 24 Oct 2016

Ghanaian startup AF Radio launches playback app
Ghanaian startup AF Radio launches playback app

Ghanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7

By Tom Jackson 21 Oct 2016

Messenger Lite for Android hits Kenya, Tunisia
Messenger Lite for Android hits Kenya, Tunisia

In its valiant attempt to connect the entire world using its software and infrastructure, Facebook has announced a new lite version of one of its most popular apps - Messenger Lite

By Andy Walker 3 Oct 2016

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Angaza Boma bringing solar TVs to rural Kenya

Angaza Boma is rolling out solar television systems in rural Kenya

By Tom Jackson 8 Sep 2016

Mark Zuckerberg live streamed address
Facebook CEO aims to connect the world

Facebook founder and CEO, Mark Zuckerberg aims to connect the entire world to the internet to make the world a better place

By Danette Breitenbach 2 Sep 2016

Flare app
Kenyan startup to launch 'Uber for ambulances' app

'Uber for ambulances' app, Flare, launches in Kenya to address healthcare issues

By Tom Jackson 26 Aug 2016

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Africa is ripe for disruption

The Africa rising narrative is not wholly dead, says Graham Cruikshanks, TBWA\ Africa's Director of Africa Operations

By Graham Cruikshanks 15 Aug 2016

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