According to the October 2014 RAMS, issued by the South African Audience Research Foundation (SAARF), Vuma 103FM showed the highest percentage audience growth (77%) of all 38 commercial radio stations in South Africa. Its October 2014 RAMS (330,000) indicates an audience increase of 144,000 since the August 2014 (186,000) reporting of 'past 7 day' listenership figures for the period March to June 2014. The KwaZulu-Natal station launched in November 2012 and attracted 129,000 listeners on its first stable RAMS appearance in August 2013. Following its acquisition by TMG early in 2014, the station has embarked on a structured fine-tuning of its overall programming.
