This two phase project will challenge a diverse body of students and educators is to address important global health issues by producing detailed research reports, and subsequent visual communication campaigns, for implementation in specific local hospitals and health centres in Kenya, Africa.
“One of the major issues in rural Africa is the lack of knowledge on how to deal with certain diseases,” says Dr Nataly Martini of The University of Auckland’s School of Pharmacy. “Patients are often abandoned by their families, simply due to this lack of education.
Over 50 pharmacy students and 50 design students will join forces for three months, with project convenors, teachers and special guests worldwide, to work collaboratively within a fully online learning environment. Using the Omnium Software™ and Internet as their sole communication tool, participants will form connections all over the world, receive regular feedback and support from peers, teachers and established professionals.
“This project will challenge students to really think about the issues in Kenya and get their ideas into a format that will be used on the ground and directly affect lives. By creating these awareness campaigns, we are hoping to not only increase knowledge in Kenya, but also promote social awareness and proactive involvement in students, pharmacists, graphic designers and educational bodies globally,” says Dr Martini.
The project will consist of online discussions and forums for pharmacy students to discuss their ideas and produce research reports on health issues of particular importance in Kenya. These issues include sexually transmitted infections; chronic disease; immunisation; adherence; malaria; and tuberculosis.
On completion of their research, the pharmacy students will use their detailed reports to brief the graphic design students to aid with the generation of visual health awareness campaigns for use in the Nyanza province of Kenya.
Phase one of the project takes place over a seven-week period and links pharmacy students and their teachers from a variety of universities and colleges around the world. Using the Omnium Software™ interface, participants interact in small working teams of five (with each student in each team residing in a different global location) to explore one specific health related health issue from their own geographic settings and cultural perspective.
During this time, each team will be joined by an expert teacher/mentor to guide them through their working process.
In addition, all the teams will be visited online by established professionals and educators to provide their own feedback and ideas to the work taking place. Each group will collectively work to produce a detailed research report and final brief for the graphic design students to begin working from.
Phase two will see the graphic design students join the project and initially link up with each pharmacy team for a period of two weeks. Having been briefed by the pharmacy students, who in effect will now be acting as clients, the designers will form similar working teams of five to progress their own visual concepts and interpretations for a further five weeks. The graphic design teams will create concepts to visually communicate the health-related issues and promote awareness to the local community of Winam, Kenya.
VIP is the second in a series of free, non-profit, international Creative Waves* projects, produced, directed and funded by The Omnium Research Group at the College of Fine Arts, University of New South Wales (Australia) and written in collaboration with the School of Pharmacy (University of Auckland, NZ). Sponsors include International Council of Graphic Design Associations – Icograda; International Pharmaceutical Federation – FIP; International Pharmaceutical Students’ Federation – IPSF; and Universitas 21 - The Network for International Higher Education.
For more project information, visit: http://creativewaves.omnium.net.au/vip/outline/
