With or Without Sugar is a regular vlog, brought to you by The Brand Alive Group, where we chat with industry leaders around the world about meaningful and relevant subjects. More
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Conventional media the world over were convinced of a Clinton win ... but specialist social media analytics firm, BrandsEye, predicted a Trump win, just as they had correctly predicted Brexit. Giles Shepherd and Gabby Cowling of the Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar.
Is gender diversity in brand leadership important? What difference can it make to brand output and performance? Here is episode 3 of With or Without Sugar, chatting about this crucial subject with Dr Iain Barton, Executive Director (Business Development) for Healthcare at Imperial.
Welcome to Episode Two of With or Without Sugar! We are in London chatting to Tony Orsten - CEO off The Imaginarium Corporation - about the meaning and value of storytelling in brand communication.
Malcolm Russell, MD of the Broadcast Development Group and principal of the Face The Media programme discusses the relationships between brands and the media: what should brands be thinking about when it comes to maximising the potential and mitigating the risks associated with media interaction and coverage.
