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Louise Marsland

Africa Editor: Bizcommunity.com

Profile

Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah

By Louise Marsland 2 days ago

How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series

By Louise Marsland 4 Aug 2017

Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news

By Louise Marsland 3 Aug 2017

Media freedom is a cornerstone of democracy

Anti-media rhetoric is fuelling violence against journalists across South Africa, The Gathering 2017 Media Edition, presented by The Daily Maverick, heard

By Louise Marsland 3 Aug 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy

By Louise Marsland 28 Jul 2017

#DigitalMarketing: AI and machine learning

Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing

By Louise Marsland 26 Jul 2017

How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

#DesignIndaba2017: Designing with empathy

Designer and coder, Ekene Ijeoma, is one of the creative minds behind The Refugee Project, and advocates design with empathy…

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: All the trends and key themes

A clear thread of emphasising tolerance towards all cultures emerged from speakers at this year's Design Indaba Festival. Here are the trends and key themes that emerged this year

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: Every chair tells a story

Designer Yinka Ilori has turned the chairs he designs into memorabilia from his life and the lives of the people he encounters…

By Louise Marsland 2 Mar 2017

#BizTrends2017: 17 trends for 2017

Bizcommunity.com's 17 trends for 2017 from BizTrends2017 trend analyst, curator and editor, Louise Marsland…

By Louise Marsland 27 Feb 2017

Famine declared in South Sudan

Famine has been officially declared in South Sudan; and warnings issued for other parts of the Horn of Africa. Five million people are at immediate risk, including 1.4 million children across Africa…

By Louise Marsland 22 Feb 2017

#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

#TRENDING: Social media resistance and ‘alternative' facts

A week in politics can indeed change the world, bringing us “alternative facts”, “black ops” war rooms and social media resistance fighters…

By Louise Marsland 27 Jan 2017

#TRENDING: Will going 'green' bring hope to 2017?

Louise Marsland unpacks whether Pantone's colour of the year can really make the world a better place in 2017

By Louise Marsland 13 Dec 2016

#FocusOnMedia: Understand what your audience wants

The definition of media hasn't changed, what has changed is that everyone is now a publisher, says MD of Carat Cape Town, Lerina Bierman

By Louise Marsland 7 Nov 2016

Time for tapas at Bistro 1682

Steenberg Golf Estate restaurant, Bistro Sixteen82, has unveiled a new summer tapas menu with executive chef Kerry Kilpin, inspired by her recent odyssey to Barcelona and London to find inspiration and new flavours to bring back home.

By Louise Marsland 7 Nov 2016

#TRENDING: Why the PR industry needs to hire journalists and editors

Louise Marsland has a message for public relations practitioners who need to take more responsibility to make it in this digital-led world

By Louise Marsland 21 Oct 2016

#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

#TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland

By Louise Marsland 19 Oct 2016

#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share

By Louise Marsland 26 Sep 2016

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