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Louise Marsland

Africa Editor: Bizcommunity.com

Profile

Louise Marsland is currently Africa Editor: Bizcommunity.com; a Content Strategist and Trainer; and Trend Curator for Bizcommunity.com and her own TRENDAFRiCA.co.za. She has been writing about the media, marketing and advertising communications industry in South Africa for over 20 years, notably, as the previous Editor of Bizcommunity.com Media & Marketing; Editor-in-Chief AdVantage magazine; Editor Marketing Mix magazine; Editor Progressive Retailing magazine; Editor Business Brief magazine and Editor FMCG Files ezine.
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Current employment

Africa Editor
Bizcommunity.com - www.Bizcommunity.com/Africa
Present - Cape Town
Founder, Publisher, Editor, Content Curator, Writer, Researcher, Columnist, Thought Leader, Influencer, Speaker, Strategy, Networking, Marketing.

Skills

Editor in Chief, Publisher, Journalism and writing, Content curation, Public speaking, Strategy and planning, B2B media, Sub Editing, Leadership skills

Qualification

Masters in Commerce
Year completed:2008
Education level:Masters
Final year subjects:Strategy & Organisational Dynamics
Institution:University of KwaZulu Natal
Location:Durban, South Africa
 
National Diploma
Year completed:1987
Education level:Diploma
Final year subjects:Journalism & Political Science
Institution:Pretoria Technikon
Location:Pretoria, South Africa
 
#AfricaAchiever: Expansion plans into Africa for 99c

Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month

By Louise Marsland 27 Nov 2017

#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media

Harare became one big street party as the resignation of President Robert Mugabe was announced yesterday. Much of the party was streamed live to the Zimbabwean diaspora via social media

By Louise Marsland 22 Nov 2017

#NEWSWATCH: Zimbabwe uncertainty as state TV remains under control of military

Zimbabwe remains on a knife edge as political uncertainty reigns and state television is under the control of the military

By Louise Marsland 15 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"

By Louise Marsland 13 Nov 2017

#AfricaCom: Data is the future of the monetisation of content

Data is the future of the monetisation of content and part of the investment into content in the broadcast industry

By Louise Marsland 10 Nov 2017

Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November

By Louise Marsland 9 Nov 2017

#AfricaCom: Africa's audiences want African content

Bring African content to the world and produce more homegrown African content for content-hungry African audiences

By Louise Marsland 8 Nov 2017

#AfricaCom: How digital predators have spawned new broadcast business models

Broadcast television networks are being disrupted by digital predators which are changing the industry to the extent of creating new business models.

By Louise Marsland 7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond

By Louise Marsland 7 Nov 2017

#AfricaAchiever: Kwesé TV disrupts pay-TV market in Africa

Kwesé TV is disrupting the pay-TV market on the African continent, bringing the ‘TV everywhere revolution' to the continent. President and CEO, Joseph Hundah is our #AfricaAchiever.

By Louise Marsland 10 Oct 2017

#YouthMarketing: The youth want brands that listen to them

The millennial generation expects a lot from brands. They expect them to behave as they do

By Louise Marsland 28 Sep 2017

#YouthMarketing: The importance of brand “Me”

Student Village released research earlier this year that looked at what students spend their money on

By Louise Marsland 26 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent

By Louise Marsland 11 Sep 2017

#EmployerBranding: The importance of company culture

How an organisation can define, refine and design a company culture that attracts the best talent and creates the best work

By Louise Marsland 4 Sep 2017

#EmployerBranding: Key trends for 2017

In this new world of tech disruptors and the rise of robotics, employer branding becomes even more important in talent acquisition and the crafting of internal brand strategies to transform organisations to meet the challenges of the decade to come

By Louise Marsland 1 Sep 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this

By Louise Marsland 31 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration

By Louise Marsland 28 Aug 2017

#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity

By Louise Marsland 21 Aug 2017

#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?

By Louise Marsland 18 Aug 2017

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