BBC Prime (channel 40) recently underwent a subtle transformation, entailing a cosmetic and tonal refreshing, rather than a re-positioning, in order to promote a stronger individual identity and help set it apart from competitors. Reality Channel (channel 42) has been re-branded as Zone Reality, due to international broadcaster Zone Vision Networks re-branding as Zone Media. Zone Reality's pay-off line "new name, new look, same great programming" sums up the primary changes.
