Marketing & Media In brief Nigeria

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    Nigeria too pricey for Vodacom

    Vodacom is committed to entering the Nigerian market and has been pursuing the acquisition of a controlling interest in V-Mobile, one of the four cellular operators in Nigeria. The asking price is considered too high, however, and the acquisition will only be pursued should the opportunity arise to purchase a controlling interest in V-Mobile at a price acceptable to the shareholders of Vodacom.

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