The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa
Zuku TV is inviting submissions for feature-length Swahili films for broadcast on Zuku Swahili Movies, described as 'a premium movie channel tailor made for all audiences within the East African region'.
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Broadcasters with more than one frequency per broadcast spot or site will from next month pay higher fees for the spectrum. The Communications Commission of Kenya (CCK) last week revised the broadcasting frequency fees in an attempt to address the existing disparities in the distribution and use of broadcasting spectrum in the country.
Mondia Media South Africa, as the local division of the global digital entertainment company based in Hamburg, is increasing its digital footprint into Africa through various partnerships and providers, including a new deal with MXit and Look & Listen.
MTV Base is set to launch the inaugural MTV Africa All Stars, a pan-African music and youth empowerment campaign saluting the star quality and widespread appeal of contemporary African musicians.
Guaranty Trust Bank, Nigeria's foremost financial institution, has partnered with the Goethe-Institut of South Africa and Steven Markovitz to support African Metropolis, an initiative of the Goethe-Institut and executive producer Steven Markovitz, with further support of the Hubert Bals Fund of the International Film Festival Rotterdam.
The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives.